Frustrated at the slow adoption of digital marketing in his Effective Altruism and AI safety communities, Gergo began experimenting. Unlocking the power of paid social advertising, and the realisation of the potential impact this can have engaging more people in positive projects around the world.
“We help organisations that have the potential to improve the world, to be seen and heard.”
Gergo Gaspar - Amplify Founder
We focus on strategies that create measurable, meaningful change, ensuring our work contributes to the greatest good.
Our decisions are guided by data and rigorous analysis, allowing us to optimise campaigns for real-world results, not just vanity metrics.
Transparency and honesty are at the heart of everything we do—we believe in ethical marketing that aligns with the values of the organisations we support.
We thrive on partnerships, working closely with clients, competitors and stakeholders to amplify impact, sharing knowledge and collective effort.
The landscape is always evolving, and so are we—committed to growth, reflection, and adopting best practices that maximise effectiveness.
We craft compelling campaigns rooted in clarity and authenticity, ensuring every message resonates with the right audience for the right reasons.
Our mission is to amplify the impact of organisations and community groups in the effective altruism space through ethical, data-driven marketing. We help purpose-led initiatives reach the right audiences, inspire meaningful action, and create lasting change.
We’re driven by a relentless commitment to progress, never settling while there’s more work to be done and more lives to improve.
Through our work on field-building campaigns, we’ve successfully generated over 5,000 programme applicants, connecting high-potential individuals with initiatives that drive meaningful global change.
By combining strategic audience targeting, data-driven optimisation, and compelling storytelling, we’ve helped organisations expand their reach, attract diverse talent, and strengthen their capacity to address some of the world’s most pressing challenges. Each campaign is tailored to ensure that the right messages inspire the right people to take action.
We welcome applications for support from field-building projects and organisations in EA and EA adjacent ecosystems; including University, city and national groups.