Career Change Course Campaign

We ran a highly targeted Meta Ads Instant Forms campaign for EA France to drive high-intent leads interested in effective altruism. By optimising audience targeting and streamlining the lead capture process, we successfully increased engagement and improved conversion rates for event sign-ups and community growth.

To achieve this, we worked closely with the EA France team to define key audience segments, ensuring the campaign reached individuals most aligned with the principles of effective giving and rational impact. We tested multiple ad creatives and messaging variations to identify the most compelling approach, continuously refining based on performance data. By integrating the Instant Forms with automated email follow-ups, we ensured a seamless experience for leads, nurturing their interest and encouraging deeper engagement with the EA France community.

With a campaign budget of $650, we were able to generate some really positive results in terms of generating sign-ups for their career change course and creating a list of interested people who may join a future cohort.

• 348 instant form completions | Average cost / form completion = $1.81
• 64 course application forms completed | Average cost / course application = $10.1
• 27 applicants accepted onto Effective Altruism intro course | Average cost / course starter $24

After the course started we continue to monitor the attendance rates and any stand out candidates who have been generated from the advertising campaign.